With the advancements in the technologies and marketing procedures most of the marketers have switched from traditional ways of promoting their products through direct mails to new but linked methods to make them more interactive and quick responsive. The introduction of QR codes as a measure to increase the response rate of the customers had opened new ways of marketing their businesses by using these codes as promotional products. The tips provided hereunder will help you in understanding the performance of QR codes by integrating them in your promotional campaign.
Strategic placement of QR codes: These codes can be used as unique promotional products for the prospective target audience for your product by educating them about their benefits before compelling them to take action. This is also done in traditional method of direct mail marketing but in the new method the QR codes are placed on the key locations to promote the users through a compelling reason to respond for it. Whether you place them on the outer surface of an envelop or an open piece of direct mail, it should affect the users deeply so that they may be compelled to know about the product on the basis of the strong reasons provided to them. It must compel them to take further action to purchase your products. But you should be cautious while using QR codes as promotional products that they should not detract the users from the main message.
Convincing background of the QR codes: These codes are not scanned by the users or business associates only for their presence on any product but for the value of the information provided by them, which should be compelling them to take action. QR codes which have valuable information for their targeted audiences can only be integrated as promotional products for them so that they can immediately add these products into their list of preferred products.
Persuasive expectations from QR codes: QR codes can be integrated as promotional swag only if they provide information up to the expectations of their audiences. It should provide the information as expected by the users of the products either through adding more convenience or by providing more interactive content. Earlier people used to get contented with usual information about the company or product by reading the front page of the direct mail but now people are more particular about getting more information about the product and company before responding to take any action. It can cost the company really heavily if it does not care for the expectations of the users in a proper manner.
QR codes for the steady flow of the business: QR codes can be integrated as promotional products for a business if they are able to continue the flow of the prospective and existing customers for buying its products. First step to convert prospect into customer is to provide him much more than expected by him. The QR code should provide the content that covers all the queries and issues regarding the product so that it can provide a reason to the prospective customer to take action immediately. Similarly it can help in deepening relationship with the existing customers by providing adequate information through its content. So to use QR codes as promotional products it must be competent enough to boost the business in a steady manner.
QR codes should be track-able: Though it is normally ignored that QR codes can be tracked easily but still the marketers should keep the tabs on various scans at different time to confirm the effectiveness of these codes to use them as unique promotional products. If suitable results are not received in first attempt then they should optimize its content to make it effective not only for the prospective customers but also for existing customers. Moreover you should provide a QR code to a content that deserves it and justifies the reason to have it. Instead of delivering the content through codes you can also deliver it directly to your customers if it has nothing exceptional for them. But if it involves information about testimonials, points to prove or other crucial information then QR codes become necessary for a product to be used for its promotion.